The best way to drive consistent buyers to your online income opportunities is by marketing with PPC (Pay Per Click) as the traffic is immediate. There is a disadvantage to using this form of advertising and that is the cost. If a campaign that you are running proves to be ineffective your money will disappear very quickly and you can end up losing quite extensively, but if the campaign has a high conversion rate then your results can exceed whatever expectations you may have had and it makes no difference whether your budget is big or merely a few dollars.
These 3 tips will help you get more out of every cent you spend.
1. To begin with you must take a look at where you are purchasing your ads. If you have done pay per click marketing before then you are already aware of the big name options such as Bing, Google and Yahoo and you may even have considered advertising on Facebook, but there are even more choices out there is you are prepared to search for them.
Many of the larger websites run their own PPC programs and recently the ESPN website joined this trend. Apart from this there are also blog and website networks that run their own PPC programs. In many cases your adverts will be more conspicuous simply because your competitors are not likely to advertise on these websites, and another advantage is that the cost per click will be much lower. When you spend some time looking for the right places to advertise, not only will you spend less of your budget but you will have the opportunity to connect more effectively with your target audience.
2. If you find that you are not getting the kind of conversions you expected, you will know that your ads are not working; similar to running an ad on television when during the hours that your target market is sleeping. Remember that different advertising networks will appeal to different types of people and because of this you may find that your ad works extremely well on one network while it may not work at all on another kind of network and this includes landing pages.
3. Tips number 3 involves stretching your Pay Per Click Marketing budget in order to take advantage of the different ways that you can lower your cost per click. Remember if you choose to use Google to advertise your online income opportunities that they work on a score system for each campaign and the better your score, the less you will need to pay per click. What this means in the end is that the more you ensure that ads are targeted the further your budget will stretch.
Other networks may work a little differently and charge you according to the amount you spend. In the end it all comes down to how much is costs you per click and doing whatever you can to minimize the cost will help you to stretch your marketing budget and make more money with your online income opportunities.
For more help with your legitimate online businesses Michelle Jayes invites you to visit her online income opportunities website and get some great FREE internet marketing e-books
Source: http://liveamericandreamnow.com/?p=2776
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