The pharmaceutical industry is facing unprecedented pressures. In an increasingly hostile regulatory environment, pipelines need to be filled with potential blockbusters. Markets are saturated with sales representatives who compete for mind share of overworked physicians. Managers face significant cuts in training and marketing budgets as a result of the economy.
A streaming communications platform can help counteract the current challenges by extending the reach and effectiveness of contact with key internal and external customers. By creating operational efficiencies and increasing revenues, the applications can aide pharmaceutical companies in key business areas:
Video-based CME (Contineous Medical Education):
Continuing medical education (CME) plays an indispensable role in pharmaceutical industry in passing on a message to the doctors. However, the acquisition of such relevant medical knowledge can prove difficult and time-consuming, especially in the face of the rapid and vast advancements in medicine these days.
Since medical professionals are always hard pressed with time and critical deadlines, webcasts gives them the flexibility of viewing the training content live from the comfort of their clinics. The technology also gives them an option of accessing recorded training sessions at a time convenient to them.
Online product launch:
Launching products into the pharmaceutical market has never been more crucial and challenging for life science companies seeking to achieve high performance. A product launch nowadays has to be ?Faster, Better and Cheaper and executed with fewer resources.
Webcasting helps companies in demonstrating product capabilities & reaching out to their prospects where ever they are in a timely manner.
Product Training:
Make sure that the product training you provide for your company?s employees & partners gives them the skills and knowledge they need to succeed at their jobs. At the same time, convince company executives that an effective and timely training program benefits the company and contributes to the bottom line. Webcasting helps you do both ? superior training without breaking the bank.
Apart from live training, webcasting helps pharmaceutical companies in easily creating content for product training, or digitizing existing content for streamed delivery. This creates standardization and continuity within your organization, providing a series of benefits-related information for your training target.
Disease awareness, management and treatment webcasts:
Pharmaceutical companies can make effective use of the technology to educate doctors as well as general public at times during epidemic outburst.
Doctors Symposiums:
In today?s economy, and given the growth in accessibility & acceptance of medical procedures, it is very important that physicians understand: ?what is working? & ?what is not?. Webcast delivers compelling & visually engaging, enduring material that extend the reach of conferences & seminars
Live Surgeries:
We understand that? the purpose of broadcasting live surgery over the internet is met only if the audience is clearly able to see the proceedings in the operation theatre. We ensure that the video equipments & video analytics & encoding standards are selected to achieve the highest quality video that results in viewer?s satisfaction.
Sales Trainings:
Online training serves dual purpose. It helps pharma companies in making killer savings in terms of revenue & time. At the same time it gives sales teams, the flexibility to attend live training from the comfort of their respective locations. Moreover, live sessions can be recorded for ?after live? viewing at viewers convenience. This also helps training department in building learning content repository.
Sales Meets:
Team meetings can be made more interactive and collaborative at a fraction of your normal costs when you use live and on-demand webcasting. Share recorded sessions, demonstrate key product changes and deliver presentations regardless of location.
About StreamOn Technologies
StreamOn is a privately held Mumbai based webcasting company specializing in developing?focused?webcast solutions for Online communications. On delivery front, StreamOn is a seasoned team of systems engineers, event producers and project managers with extensive audio/video production and webcasting experience. The team and its strategic partners provide the technical webcasting services and video conferencing services and expertise for organizations to easily and conveniently extend their conferences or events to audiences via the web.
StreamOn provides next generation virtual communication platform which includes managed and automated webcast solutions to Corporates, Educational Institutes, government organizations and communities in cost effective Software as a Service model. Our software and solutions bring innovative approaches to learning, collaboration and media delivery solutions at the enterprise scale.
Source: http://blog.streamonindia.com/2011/09/how-pharmaceutical-companies-can-leverage-benefits-of-webcast/
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