Barron?s online dictionary defines direct mail marketing as ?making records of the names and addresses of people who have a common characteristic.? Direct mail marketing is this and so much more. Direct mail marketing is the most used and highly thought of marketing technique for businesses to produce new business.
Direct mail marketing lists can be custom fit to suit your businesses marketing needs. Direct mail marketing lists come in many type including consumer and business mailing lists. Your direct mail marketing list can be custom built using a variety of geographical, demographic, and firmographic selections.
Direct mail marketing has been used by businesses to get their promotional message in the hands of a targeted audience for decades. Throughout the years direct mail marketing and grown and changed and branched out from the traditional postal direct mail marketing forum.
The first direct mail marketing lists contained only name and address. As the world of direct mail marketing has grown and the ways that businesses market themselves have evolved from direct mail, direct mail marketing lists are now available with phone and email addresses. This will allow for cross marketing efforts such as direct mail marketing and email.
With the invention of the telephone, direct mail marketing branched out a bit as telemarketing or marketing over the telephone became a widely used forum. Similar to direct mail marketing in its approach, this type of marketing made consumers have to make a choice right then and there with heavy convincing and prodding from the operator. Over the years this practice became an annoyance to consumers and the federal enacted a ?Do Not Call Act? banning telemarketers from contacting direct mail marketing contacts that had signed up to the list.
Computers and the age of the internet also changed direct mail marketing and caused it to branch out on many directions. First, email marketing became a common place forum for businesses that used direct mail marketing to reach out to new consumers via the internet. More recently the social media marketing component of direct mail marketing has emerged completely changing the commonplace practices that have made direct mail marketing what it is.
So when we speak about direct marketing, we have to take into account following methods. First one is obviously the traditional ?mail to address? one. Second one is direct telephone marketing, if we taking into account chronological evolution of technology. With advent of Internet came E-mail marketing. E-mail marketing itself is a science and is always considered as an integral part of Direct marketing. In addition E-mail marketing is considered as highly effective because of the immediate call to action and higher response rates. And then came the latest Social media marketing word, which is also a form of direct marketing.
With all the changes to direct mail marketing over the years and the new branches that have formed it still continues to remain the most used forum for marketing your business due to its direct approach, easy measurability, and high return.
Source: http://www.cyber-tracker.com/?p=223
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